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When you first start the home sales business, you never really know how to get started. How to succeed in home sales? Parenthese Café gives you 6 practical tips to get off to a good start in your VDI activity .
Our 6 practical tips for getting started in VDI
- Know the products and the company you represent
- Establish a list of names
- Start on conquered territory to gain confidence and practice
- Sell in meetings rather than one-to-one
- Target friends of friends to expand your network
- A list of names to be constantly updated
KNOW THE PRODUCTS AND THE COMPANY YOU REPRESENT
Before you start looking for meetings, first take the time to acculturate yourself to the company and learn about the products. Test the products and complete the product sheets made available to you by noting your own opinion and sensory experience. Discover the values, history and organization of the company that will be presented to introduce the meeting.
Also learn to present yourself by personalizing your message as much as possible because it is one of the first magical moments where you will create an emotional connection with your audience.
When proposing or introducing a meeting, it is important to explain to your audience why you work for Parenthese Café. This is about highlighting your conviction and enthusiasm . You don’t do a meeting to sell products and then collect commissions. You are therefore not in the solicitation . You hold a meeting because you are convinced that the products meet the needs of your customers (naturalness, taste, sensory experience, health benefits).
This private sale in a meeting should appear as an opportunity for them as much as for you!
ESTABLISH A LIST OF NAMES
Then prepare your battle plan by writing down all of your contacts on a sheet of paper.”. Start first with those closest to you (family, friends, neighbors, work or sports colleagues, etc.).
For each of the people in your closest circle, also write down the names of the people who are part of their network and whom you vaguely know.
This will go a long way in getting buy-in from a future host. It is, in fact, essential that you help him plan by suggesting a few people to invite and by presenting the concept and a theme of the meeting.
START ON CONQUERED TERRITORY TO GAIN CONFIDENCE AND PRACTICE
To date and organize a first meeting, the easiest way is to ask a family member or close friend. On conquered ground, we feel more at ease and there is less apprehension about making mistakes or blundering and if this is the case, it doesn’t matter.
SELL IN MEETINGS RATHER THAN ONE-TO-ONE
The most common mistake is to contact loved ones to sell products directly to them without organizing a meeting with those around them.
Indeed, without organizing a meeting, it is difficult to develop your network and it is generally not expandable. We can never say it enough: scheduling meetings is the crux of the matter!
TARGET FRIENDS OF FRIENDS TO EXPAND YOUR NETWORK
Date meetings, yes but not just any way!
Date a new home sales meeting with the same people because you had a good time together is another common mistake. Impossible, in fact, to develop your network on these bases.
Also, at the end of each tasting, you must approach each person who buys or not, and convince them to arrange a meeting by including new people from their own entourage.
This is the basics of expanding your potentially buying customer base and this should be your main objective. This is also the best advice we have to give in this article.
Making good sales during a meeting without having managed to schedule a new tasting with the guests is therefore half a success.
Your main goal should be to expand your network by asking each of the guests to become the host of an upcoming meeting with their own entourage that you don’t yet know.
The snowball effect is then initiated: by giving yourself the chance to meet friends of friends, your network will grow endlessly.
Advice: Snowball effect in MLM – Building the network
A LIST OF NAMES TO BE CONSTANTLY UPDATED
At the end of each meeting, remember to update your initial list of names respecting the hierarchy of relationships (the links as in the image above). This update of your network should help you organize your prospecting .
The list of names in MLM to organize prospecting
Here is an illustration of your name list organized by relationship hierarchy
Note the importance of the last column (date of the last meeting or purchase) because this is how you will be able to ensure follow-ups.
For those good at office automation, here is a small Excel tool that you can continue to use without having to use CRM software (such as Hubspot software, free in limited version).
CONCLUSION ON OUR ADVICE
The more your network grows, the more organization you will need. It is important to establish a relationship diagram (who is who’s friend? / who knows each other? / what is the date of the last meeting with this friend?). This should help you in your follow-ups and in retaining your customers.
Ultimately, success in door-to-door sales requires method . There is no quick success because it takes time and energy to build a network .
